Different ways of argument

There are several kinds of arguments in this advertisement. These are all make the advertisement more trusty.

Arguments to inform—in the beginning of this video, BP said that her work is to helping others affected by the oil spill and let the oil spill end. She listens to the shrimpers, fishermen, hotel and restaurant workers., and finds ways to help. She informed the audience about her main purpose, specific information and what she has already did. It makes the audience and I pay closer attention to her advertisement.

Arguments to convince—BP also showed some statistics to us. For example, she said “We have 19 centers in 4 states. We've made over 120,000 claims payments, more than 375 million dollars. We’ve committed 20 billion dollars to an independent claims fund to cover lost income until people impacted can get back to work.” It makes her work trusty. She has already done a lot of things to make the Gulf under control. The fact convinces viewers and may be encourage more people join in her community.

Arguments about future-- BP told us that she is going to stay in the Gulf until the oil is gone and the people and businesses are back to normal." It shows that she believes if she makes an effort to save the Gulf in the future, the Gulf will like what it looks like in the past.

Invitational argument—the ad shows viewers their community’s goal “making this right”, objective which is restore communities, economics and environment. It also shows the phone number for viewer to get more importations. The purpose of doing these is to encourage people who really interested in to join in them.

Rogerian argument—Iris said she’s just a normal person, was born in New Orleans. It shortened the distance between speaker and audience. This is what rogerian argument is, attempting to find common ground within opposing points of view.